Crafted with Middle Eastern most nutritious pantry staples

Staying true to our roots, we combine Middle Eastern plant-based essentials to create mildly sweet nutrient-rich frozen desserts with exceptional taste. We strongly believe in food’s power to unite people, forge connections, and spread joy. We’re committed to creating indulgent sweets using all-natural superior ingredients, providing you with an outstanding flavor experience while offering you a glimpse into other places and cultures.

PRODUCTS

Our Fouder's Story

Before founding Sweet Tahini, Hila Krikov worked as a designer in the fashion industry. In the summer of 2009, she moved with her family thousands of miles away from her home in Israel to Lubbock, TX. Homesick for her motherland's flavors, Hila hit the road searching for familiar food ingredients. Back home in her kitchen, she began recreating some of her childhood flavors. These mostly Middle Eastern dishes helped her reconnect to the life and place she left behind, gave the family a deep sense of home, and helped them preserve their cultural identity. When the family wanted to make new friends, they invited people to their home and shared with them their story through the food that was served.

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Years later, when the family moved to the Northeast, Hila started to offer tahini-based desserts in Boston area farmers' markets and local stores. Her driven mission is to connect Americans to the Middle Eastern plant-forward diet and inspire them to explore the region's cultures through the joy of food.